You know you want to create video content, but you don’t know where to start. Video is an excellent medium to communicate information, and you can do so much with it. However, it can be overwhelming to dive into it when you’ve never done it before. Before you start recording, there are a few steps you can take to help you with your video creation journey.
I would recommend that you write everything down as you go through this process. Whether it’s on your phone, computer or a notebook is up to you. Start by answering these questions:
Step 1: What is the video going to be about?
You want to be clear about the topic and make sure there is a structure to how you present the information. Write an outline of what you’re going to say and in which order. You can also go as far as to write a script, but in many cases, writing keywords and notes are enough.
Tip: If you do write a script, be careful not to sound too robotic when you’re talking. Giving room to some improvisation can help your video sound more spontaneous and authentic.
Step 2: What is it going to look like?
Are you going to be talking to the camera? Is it an interview with more than one person? Is it going to be narrated? Do you need B-roll (shots used to alternate with main footage)? [inlinetweet prefix=”” tweeter=
Step 3: Make a list of the shots you will need
Once you have a clear idea of what the video is about and what it will look like, list all the different shots you want to have in the video. Try being as precise as you can, from the angle to the framing and the lighting.
Tip: Keep the list of shots with the outline of the content in a safe place. They will come in handy when you are editing.
Step 4: Determine what gear you will need.
Once you have your list of shots, it will be easier to figure out what equipment you will need to bring your vision to life. For example, if you are shooting an interview with two people, you might want two cameras to get different angles of the conversation.
Very often, when you are starting to make videos, you don’t have the budget to have multiple cameras and a production team. If you are only beginning to delve into video, you probably don’t have fancy equipment and are working on a budget. In that case, you might have to reconsider some of the shots you wanted and adapt them to the gear that is available to you. The good news is that in 2019 most smartphones can shoot very decent quality video.
Tip: If you are shooting on your smartphone try investing in a microphone that will improve the quality of your video without breaking the bank. Something like the Rode Video Micro is easy to set up, affordable and will make a big difference.
Step 5: Plan where and when to shoot
It’s important to consider the location where you’re going to get your shots. Is it inside or outside? Are there going to be a lot of people there? Is it going to be loud or quiet? Is there enough light? Speaking of the light, you should also consider what time of the day you’re going to be there to know where the sun will be.
Tip: If you’re shooting outside, it’s easier if it’s cloudy as you will have fewer variations in the light. Another good time to shoot is what’s called “Golden Hour,” and it’s just after sunrise and right before sundown.
I know all these steps can seem like a lot of work, but I can guarantee you that it will save you a lot of time in the long run.
In the next article, we will go through what you need to do once you’re about to record.